JAMESON INDEPENDENCE PACK 2022
To celebrate Nigeria's 62nd Independence, Jameson Irish Whiskey launched a limited edition pack into the market.
The Thinking?
Nigeria is a country that has more than 200 unique tribes with various languages and cultures, but there are unique touch points like Music, Food, Fashion, Sports, Games, etc that bring us together. We identified these touch points and used them to craft the campaign message which led to the design of the pack; CELEBRATING THE MOMENTS THAT BRING US TOGETHER.
The elements were brought together to form the Map of Nigeria.
