The Challenge
The Africa Cup of Nations (AFCON) has always been a big deal to football fans across the continent and beyond. For most Nigerian fans, DStv has always been a key broadcaster of this tournament, but when news leaked that DStv wouldn’t be broadcasting it, Nigerian football fans on social media went to town, venting on the brand and clearly expressing their displeasure. However, at the last minute, just before the tournament kicked off, DStv Nigeria secured the rights to broadcast the tournament. So, how were we going to turn around weeks of negative sentiment and get fans subscribing to DStv once again?
