Hi, I'm Samuel Oluwagbemi!

Using technology and data to spotlight the environmental crisis facing residents of Rivers State and bring global attention to the ongoing soot crisis.

In Africa, football is more than a game. It's banter. We turned that shared passion into a campaign that generated massive earned media, built brand affinity, and won the hearts of football fans across the continent.

Encouraging Nigerians to make balanced meals a part of daily life

An integrated Digital Campaign that used betting odds to highlight disparities across professions on International Women's Day

Mondelez West Africa’s 2025 brand strategy session was built around the theme Resurgence. We reimagined it as a futuristic, African-inspired story—designed through bold visuals, custom AI avatars for each team member, and a dynamic 60-second AI-powered film that set the tone for the entire presentation.

Presentation design is one of my favourite creative outlets. I genuinely enjoy turning ideas into visually engaging stories, and it's something I often do for fun.

Samsung showcased the availability of Igbo, Yoruba, and Hausa languages on its devices through an emotional Nollywood inspired story, reinforcing its commitment to inclusivity while creating a more personal and culturally relevant user experience for Nigerians.

Bringing Nigerian Independence to life through an illustrated pack design that celebrates the nation's spirit and culture.

We reimagined the Big Brother Naija universe by bringing together legendary housemates in "Biggie's World," a multiverse campaign that built massive anticipation for the show's biggest season ever.

Turning fear into awareness by using striking imagery to debunk blood donation myths.

An integrated campaign that used fun, interactive experiences to spotlight reckless driving, encouraging safer road behaviour through engaging and memorable storytelling.