To mark its 30th anniversary, ASO Savings and Loans is launching a year-long, transformative campaign to celebrate its legacy, reinforce its market position, and fuel future growth.
I was tasked with developing the logo design and key visual for this campaign.
Its lean, almost skeletal structure retains an architectural feel, staying true to the company’s core focus. The strong red color preserves brand recognition and signals trust, ambition, and energy.
CAMPAIGN KVs
