To mark its 30th anniversary, ASO Savings and Loans launched a year long brand transformation that celebrated its legacy while positioning the business for its next chapter of growth. I developed the creative concept for both the brand refresh and the anniversary campaign, creating a modern identity and communications platform that reinforced ASO's market leadership, reconnected with existing customers, and attracted a new generation of homeowners and investors.
BRAND IDENTITY DESIGN: Its lean, almost skeletal structure retains an architectural feel, staying true to the company’s core focus. The strong red color preserves brand recognition and signals trust, ambition, and energy.
CAMPAIGN INSIGHT:
For over 30 years, ASO Savings and Loans has done more than finance houses. It has helped families build the memories and moments that turn houses into homes.
The walls are only the beginning. The real value lies in the stories they hold: kitchens filled with conversations, living rooms filled with laughter, and spaces where generations grow together.
CAMPAIGN IDEA: Beyond the Walls
Celebrating not just the houses ASO helped build, but the lives, memories, and dreams built within them.
